Poland Set To Make Censoring Social Media Accounts Illegal​​​​​​​

Saturday, 16 January 2021, 13:35:00
Poland Set To Make Censoring Social Media Accounts Illegal​​​​​​​ On Jan. 6, pro-Trump extremists stormed the US Capitol complex and disrupted Congress's joint session to confirm President-elect Joe Biden's electoral victory. Days later, social media companies went on a free speech crusade against President Trump, banning or limiting the president from various platforms, including Twitter, Facebook, and Snapchat. It appears some Polish government officials have denounced big tech's censorship of Trump. They are preparing to draft a law that will make it illegal for tech firms to ban accounts, according to The Guardian . “Algorithms or the owners of corporate giants should not decide which views are right and which are not,” wrote the Polish Prime Minister Mateusz Morawiecki. “There is no and can be no consent to censorship.” Morawiecki's comments were published on Facebook days after Twitter and Facebook suspended the US president, citing a “risk of further incitement of violence” in the wake of his supporters storming the US Capitol building in Washington, DC.
— Zero Hedge

Drunken Perthshire driver crashed days after husband discovered her Snapchat messages from another man

Saturday, 16 January 2021, 08:23:45
A wife who exchanged intimate Snapchat messages with a man slammed her car into a road sign during a drunken crash a few days after her husband caught her out.
— Evening Telegraph

Snapchat jackpot: Los Angeles influencer, 19, makes $3million in two months with viral clips

Friday, 15 January 2021, 19:54:24
Cam Casey, 19, (left) and Joey Rogoff (right), 21, two social media influencers who room together in Los Angeles, earned $3million and $1million respectively for posting viral videos on Snapchat's Spotlight.
— Daily Mail Online

TikTok is the top branding platform for reaching young consumers, according to a new survey of 52 ad buyers who control $14.7 billion in spend

Friday, 15 January 2021, 19:51:11
Summary List Placement TikTok is still a newcomer to advertising. Its marketing suite, TikTok For Business , launched just seven months ago. But the company has quickly established itself as a go-to platform for reaching young people, according to a new survey conducted by the investment firm Cowen in December. TikTok was the top platform in its peer set for running branding campaigns for consumers between the ages of 13 and 34, according to Cowen's survey of 52 US ad buyers who control $14.7 billion in spend. It topped competitors like YouTube, Instagram, Facebook, and Snapchat for that age group when Cowen weighted its results by respondents' spend. It ranked third behind YouTube and Instagram without that adjustment. Branding campaigns typically focus on creating awareness around a particular product or company versus a performance marketing campaign where an advertiser is trying to drive a specific action like a purchase. Overall, TikTok's slice of the digital ad pie remained small, with roughly 1% of total budgets going to the short-form video app last year.
— Business Insider

As Snapchat starts competing with TikTok via its Spotlight program, some creators begin earning small fortunes and look for ways to expand (Taylor Lorenz/New York Times)

Friday, 15 January 2021, 16:20:01
Taylor Lorenz / New York Times : As Snapchat starts competing with TikTok via its Spotlight program, some creators begin earning small fortunes and look for ways to expand — Top performers are raking in cash, as the company seeks to compete against TikTok and similar platforms. — In late November, Cam Casey …
— Techmeme