Global Advertising Agencies Market Report 2020-2023 & 2030 – ResearchAndMarkets.com

Thursday, 14 January 2021, 12:26:00
DUBLIN–(BUSINESS WIRE)–The “Advertising Agencies Global Market Report 2020-30: COVID-19 Growth and Change” report has been added to ResearchAndMarkets.com's offering. Advertising Agencies Global Market Report 2020-30: COVID-19 Growth and Change provides the strategists, marketers and senior management with the critical information they need to assess the global advertising agencies market. Major players in the advertising agencies market are Dentsu Inc., WPP PLC, Omnicom Group Inc., Mayple an
— Business Wire

Omnicom Names Tiffany R. Warren's Successor

Tuesday, 15 December 2020, 18:40:34
Emily Graham joins from PR firm FleishmanHillard, which is owned by the holding company.
— Adweek

How advertising giants like WPP and IPG are building new kinds of businesses to stay relevant as people shop more online

Monday, 14 December 2020, 15:04:29
Summary List Placement Brands and retailers are shoveling money into e-commerce advertising as online shopping skyrockets during the pandemic — and ad holding companies and agencies are swooping in to cash in on the demand. Dentsu, Horizon Media, and IPG have launched new commerce practices in the past few months while Omnicom, Publicis, and WPP revamp or put more muscle behind theirs. “This is definitely a trend for 2020 and 2021: e-commerce, and, more broadly, retail media and marketplace commerce are top client priorities,” said Forrester analyst Jay Pattisall. “Clients and agencies are claiming a decade of e-commerce innovation in the last six to eight months due to COVID, so it's no surprise that many agencies and consultancies are pushing further into that capability.” Brands and retailers need help as shopper marketing evolves Retailers and consumer goods companies have already been evolving to compete with direct-to-consumer startups and online retailers that sell their own products. “It's e-commerce that's [changed] how we're thinking about marketing now,” Brad Hiranaga, General Mills' chief brand officer told Business Insider . “It's no longer, ‘I'm going to get tortillas over here, and some beef and cheese over there.' Brands that are smart are providing that whole solution for taco night with one click of a button.'” Online shopping has accelerated during the pandemic, leading brands like Petco, Hershey and General Mills to prioritize online sales and shift spending from traditional advertising to digital media channels, especially retail media .
— Business Insider

Barclays Stick to Their Buy Rating for Omnicom Group

Monday, 14 December 2020, 02:25:16
Barclays Stick to Their Buy Rating for Omnicom Group
— Investing.com

MTN Group Appoints Omnicom Group As Global Marketing Services Provider

Friday, 4 December 2020, 00:02:24
Kindly share this postMTN Group has appointed Omnicom Group as its lead agency partner across its footprint following a competitive pitch process. cementing a partnership that commenced in 2017. Regarding the appointment, Saidat Lawal-Mohammed, group Business Director, SPV Communication Solution a representative of the Omnicom Group, said “We’ve all had a tough year and this […]
— CommunicationsWeek